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Material Essence

International Fashion Showcase 2017 / AUSTRIA

For the fifth time, Another Austria will present collections by young fashion designers at the International Fashion Showcase, organised by the British Council, British Fashion Council and Mercedes-Benz in association with London Fashion Week. The renowned Somerset House in the heart of London will once again serve as the venue for this event, accommodating a new generation of emerging artists and curators from 25 countries from 17 to 21 February. Austria’s contribution is organised by AUSTRIANFASHION.NET

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This year’s theme, Local/Global, invites audiences to explore the complex network of various cultures and their local fashion productions on a global level.

Curated by Claudia Rosa Lukas, the Austrian contribution Another Austria: Material Essence focuses on the fascination of material in all its diversity. Addressing both themes, four younger-generation designers – Raphael Caric, Sabrina Stadlober, Hvala Ilija and Lauren Cooke/HEIRS – orientate themselves on regional traditions, such as Wiener Geflecht, the production of loden cloth, the blue-print technique or the processing of precious gems. Created especially for this exhibition, the works oscillate between functional application and artistic craftsmanship and present four innovative, aesthetic approaches in contemporary design.

Hvala Ilija © Photos: Rudolf Strobls, Model: Cem, tempo models

HEIRS © Photo: Andreas Waldschütz

Raphael Caric © Photos: Marcella Ruiz Cruz & Marlene Mautner

Sabrina Stadlober

In collaboration with the London College of Fashion, a comprehensive designer-support programme on the topics of fashion business and start-ups is offered, as well as numerous networking events, receptions, talks and tours.

Participating in the International Fashion Showcase in London for the fifth time, Another Austria has established itself as an innovative presentation platform for ambitious Austrian design. In recent years, more than 50 designers from the fields of fashion, jewellery, photography, animation, illustration, literature and fashion theory have thus been able to provide insight into the multifaceted creative spectrum of the Austrian fashion scene on an international level.
The aim of Another Austria: Material Essence is to again create an experimental space in which the commercial and the non-commercial are equally important and where the concept of cultural exchange serves as a foundation.

17 - 21 February
Somerset House West Wing, Strand
London, WC2R 1LA
Opening hours: 17 – 21 February 2017, 10am – 6pm
Opening: 16 February (invitation only)
Awards ceremony: 19 February (invitation only)

Download press images here
All photos may be used free of charge in articles about ANOTHER AUSTRIA: MATERIAL ESSENCE and when the photographer and designer are credited.

#IFS201  #LocalGlobal

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Another Austria @ International Fashion Showcase 2013 - 2016

Another Austria is supported by
The Arts and Culture Division of the Federal Chancellery of Austria
Austrian Cultural Forum London
Vienna Business Agency
Advantage Austria

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