EXHIBITION | 11.02.17
Material Essence

International Fashion Showcase 2017 / AUSTRIA
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INTERVIEWS | 09.10.16

FORMBYTIME combining mechanics and goldsmithery to create unique interactive jewellery
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DESIGNER | 25.06.16
Bags with souls

Accessory designer: Katharina Purkarthofer
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EXHIBITION | 07.06.16
Displaying Fashion

Begegnungen von Mode und Kunst
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INTERVIEWS | 22.05.16
Genähte Bilder

Ein Besuch bei der Textilkünstlerin Gudrun Leitner.
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INTERVIEWS | 02.05.16
netzwerk mode textil

Die Interessenvertretung der kulturwissenschaftlichen Textil- Kleider- und Modeforschung
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INTERVIEWS | 17.04.16
Fashion Revolution Austria

A day to ignite an attitude of change for the fashion industry- the Fashion Revolution Day comes...
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EXHIBITION | 03.01.16
Fashion Utopias

International Fashion Showcase 2016 / AUSTRIA
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INTERVIEWS | 05.12.15
Pairs of Eight

Das Atelier STOSSIMHIMMEL besteht bereits seit 1996. Ein Besuch bei den acht...
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DESIGNER | 11.11.15
Handcrafting a Brand

Catching up with designer Sabinna and lusting all over her new noteworthy collection.
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Late Night Shopping


Combining a fun shopping experience with the promotion of Vienna’s fashion and design districts makes a lot of sense. What better time to do it then on one of the last relatively balmy evenings of September? 7tm invites you to a Late Night Shopping happening all around the 6th district of Vienna, involving numerous shops who are set to be offering anything from sale pieces, new collections, different events and much more. Bring your friends and shop away!

16:00 - 22:00
1060, Gumpendorfer Straße

WearFair 2012
Image2012|09|28 - 30

The Austrian eco-fashion trade show WearFair is not one to lack style, all the while flying the flag for sustainability and fairness in the fashion and design business. In this year’s edition of the successful trade show, brands from all over Europe make their way in, creating a hub of eco-fashion sure to impress any visitor. Besides the many talented designers, the WearFair 2012 boasts one of the most extensive side programmes ever, including a fashion show, a shopping night, workshops and more. Once again, WearFair is bringing innovation into the eco fashion business and paving the way for responsible style!

Tabakfabrik Linz
Ludlgasse 19
A-4020 Linz

Design Market Edelstoff 02
Image2012|09|29 - 30

To come across individual, creative and relatively unknown designers is no easy feat these days, with the shopping streets and websites overflowing with mass consumer brands. So when an opportunity to hunt down Austrian and international fashion, accessory or design pieces that you can be sure not many people will have at home, it’s a given you must go. The Design Market Edelstoff makes our desire for one-offs a little easier to fulfil, as it provides a space and a platform for aspiring or up-and-coming designers to present their work and make their talent count. Shop until we drop we will!

Anker Expedithalle
1110, Puchsbaumgasse 1C

Fashion Weeks
ImageSpring Summer 2013

Fashion weeks make this seasonal transition we are entering all worth while, as we all carefully follow the newest takes on skirt lengths, jacket cuts, materials, textures and what have you. Nothing less than influential trend-setting will be coming our way from the four fashion capitals, be it from the runway or off it, and the biggest names in fashion design are preparing to wow, stun and impress. We will be paying special attention to all the Austrian talent abroad, so join us and tune in into the fashion month of September!

New York, 5th-13th September
London, 14th- 18th September
Milan, 19th- 25th September
Paris 25th September- 4th October

more useful links

Sneakerness 2012

The sneaker convention everyone has been waiting for is finally back in town, inviting all sneaker-fans, collectors or shoppers for a day of unrivalled sports shoe lavishness. Sneakerness is the absolute destination for discovering brand-new models, innovative technologies, coolest designs and largest collections of sneakers in Europe. What’s more, you can do far more than just look around as many designs are up for sale, so you might just walk out with that one pair no one else in town will be sporting anytime soon. The hype is big and we believe it!

Media Opera
1030, Karl Farkas Gasse 19

rosa mosa Sample Sale
Image2012|09|13 + 14

To get a taste of true Austrian design with a hint of internationalism and otherworldliness, there is no one better to pay a visit to than rosa mosa. The label is having a sample sale in their new space, so come if looking for a state-of-the-art craftsmanship infused with a playful quirkiness and masterly quality. The shoes on sale will not only entice you, but also keep your finances intact. See you there!

thursday, 17:00 - 21:00
friday, 12:00 - 19:00

Linke Wienzeile 178
Top 125 + 126
1060 Vienna

MQ Vienna Fashion Week 2012
Image2012|09|12 - 16

For a week every September, it seems Vienna breathes and lives on fashion. Hosting the annual MQ Vienna Fashion Week, the city floods with press, buyers, stylists, designers, and visitors, all partaking in the action. As per usual, expect a fashion and sales area, a showroom, numerous side events and parties, not to forget the show line-up. The tickets come in a limited amount though, so the sooner you buy, the better. See you all there!

MuseumsQuartier Wien/quartier21
1070, Museumsplatz 1

Vintage Salon Vienna
Image2012|09|14 + 15

The *gschwandner space, full of heritage and historical ambience, is set to be transformed into a vintage salon, offering various vintage brands from the times gone by. Expect anything from fashion, design and furniture pieces, as well as traditional handcrafted products, all presented with the irreplaceable atmospheric space of the *gschwandner in the background. It’s a contemporary experience of a good shopping day out merged with a heritage loaded event.

1170, Geblergasse 36

ORF’s Kulturmontag

As a part of this evening’s ORF’s Kulturmontag series, Nadja Bernhard is set to present a couple of fashion relevant topics, namely the Trachten (Traditional Costume) boom, and the legend that is Vivienne Westwood. Inviting prominent guests as speakers, the programme promises to be a fashion-packed edition, and we for one are looking forward to a good TV night.

ORF 2, 22:30

Hello again!
We are officially back and in full power, preparing all the freshest news for you as always. We are ready to move on from the lazy summer days to the action-packed fashion weeks, store openings, parties and new exhibits. We have some exciting new features ready for you here at austrianfashion, so keep checking in, as well as following us on Twitter and Facebook. Already, you can scroll down for some of the September highlights!

Digital Crystal
Image2012|09|05 - 2013|01|13

Swarovski has long been pioneering artistic collaborations, and its newest venture sets the importance of the brand in promoting new unique talent in stone. London’s Design Museum has teamed up with Swarovski for a Digital Crystal exhibition, commissioning 15 extraordinary artists and designers to each create a display dedicated to exploring the future of memory.  What’s more, even you could take part in the exhibition itself by tweeting #digitalcrystal, and waiting until your message pops-up on a beautiful crystal chandelier.

Design Museum
28 Shad Thames
London SE1 2YD

Susanne Bisovsky ‘s Everlasting Collection

The MQ Summer of Fashion is nearly over, but it is far from waning when it comes to interesting events. Affirming this is the fashion show presenting Susanne Bisovsky’s haute-couture pieces under the name Everlasting Collection. Taking garments and reworking their whole essence is at the core of Bisovsky’s design process, and never has there been a time when her interviewing of the past and the present or the ethnic and the urban hasn’t been utterly relevant and beautiful to look at. Join us!

Ovalhalle im MQ
1070, Museumsplatz 1/5

IFB Conference New York

Leading up to New York Fashion Week are two days of the Independent Fashion Bloggers Conference, hosted and prepared by bloggers in order to offer advice and guidance to their peers. Discussed will be the important topics of the future of blogging, the ethical and legal rules of the job, as well as the entrepreneurial side of developing a blog. Prepared are panels, discussion sessions and Q&As, featuring names such as Derek Blasberg or Coco Rocha. If New York is too far off for you, make sure you follow the Con live on Twitter #IFBCON

82 Mercer Street
New York

Eva Blut and Stilrad°° Opening

The fashion and design world is always open to creative collaborations, drawing parallels between often clashing mediums or styles, but it’s all with a concept in mind, and we believe as much about the new joint store of accessory label Eva Blut and city bicycle specialist Stilrad°°. Merging the world of high-quality purses and bags of Eva Blut with the expertise and chicness of Stilrad°°’s bikes, we foresee nothing but the perfect partnering of urban elegance and trendy utility. See for yourself during the grand opening!

1010, Jordangasse 3, Ecke Schultergasse

The Body as Protest Exhibition
Image2012|09|05 - 2012|12|02

The new photographic exhibition called The Body as Protest takes the over-exposed subject matter of the body into its own hands and comes out with an arresting visual interpretation of it. It features an extensive array of artist John Coplans’ body photos, as strikingly architectural and fragmented as they are, hanging besides conceptual body photography with a political, social or personal message, by artists such as Bruce Nauman, Robert Mapplethorpe or Miyako Ishiuchi. The exhibit is bound to be a much talked about show, and with this amount of character, how can it not?

1010, Albertinaplatz 1

FashionCamp Vienna
Image2012|09|8 - 9

If there ever was firm proof that the bloggers have officially established themselves as bona fide fashion business professionals, FashionCamp could just be it. Blogger organised to perfection, the two day event is already in its third year, once again uniting the fashion crowd with numerous panel discussions, debates and Q&As on topics from anything about the future of the fashion blog to the sustainability of the mass market society. A DIY workshop schedule is also happening for the first time, involving names such as Mark&Julia or Gebrüder Stitch, and we predict the highest turn-up and success yet!

The Hub
1070, Lindengasse 56

Wien Products Collection

Kicking off the autumn season of design is the one-day exhibit of the Wien Products collection (2006 - 2012) at the 21er Haus. Built around the concept of merging the old with the new, the exhibit features around 50 exclusive pieces from the hands of contemporary designers, all based on collaborations with traditional Viennese manufacturers such as jewellery or porcelain makers. It’s the perfect celebration of the Austrian design and handwork heritage, infused with a taste for the new and modern!


21er Haus
1030, Arsenalstraße 1


The time has come when most of us head to the seaside for a breather, enjoying a good holiday. Once again, we too are slowing down during the strongest heats of summer, although our eyes and ears are still very much open in order to bring you the occasional news. Make sure to follow us on Twitter and Facebook as not to miss out on any of the action. Before we say goodbye though, we have compiled a list of the best summer exhibits around Europe and beyond, hoping your travels will take you to some of them. We are back in September!

Cinema Photographique - The Show

Photography: Michael Dürr
Organisation and Co-Curating: AUSTRIANFASHION.NET
Styling: Weiwei Xu / Claudia R. Lukas / Claudia Ho
Model: Jana Wieland @WIENER MODELS, Astrid Deigner
Make-up & Haare: Anna Maria Posch
Skizzen: Hannes Gröblacher
Shops: meine kollegen, Zedlitzgasse 11 , NACHBARIN, Gumpendorferstraße 17

Medieval Lingerie Discovery
Image A stunning discovery has just recently been made at Lengberg Castle in East Tyrol, where a treasure trove of Middle Ages textiles has been uncovered. Containing over 2000 cloth fragments, the pit in which they were found had a surprise in store for everyone. Four wonderfully preserved bras, intricately decorated, and all dated back to the 15th Century, hold the proof of a much earlier bra existence than originally thought. An invention assigned to the 19th Century women has a much older precedent in our region, proving that Austrian fashion-forwardness is just as much a thing of the past, as it is of the present!

Medieval lingerie from Lengberg Castle, East-Tyrol
Institute of Archaeologies
The University of Innsbruck

Madonna Now Performance

It’s not often we get to experience a truly unconventional collision of ideas transformed into a conceptual show, so we are really excited for the performance by Gyula Fodor entitled Madonna Now. Set on exploring religious art history, as well as turning some of it completely upside-down, the event will feature professional models and dancers, dressed head to toe in MQ’s Combinat brands Pitour and Artista. If in the mood for a spectacular work of art cracking open the very essence of religious iconography, and clashing it with the contemporary world.

MQ main court
1070, Museumsplatz 1

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