BOOKS | 15.05.17
ReFashioning Austria

Die Publikation zur Ausstellung
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EXHIBITION | 11.02.17
Material Essence

International Fashion Showcase 2017 / AUSTRIA
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INTERVIEWS | 09.10.16

FORMBYTIME combining mechanics and goldsmithery to create unique interactive jewellery
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DESIGNER | 25.06.16
Bags with souls

Accessory designer: Katharina Purkarthofer
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EXHIBITION | 07.06.16
Displaying Fashion

Begegnungen von Mode und Kunst
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INTERVIEWS | 22.05.16
Genähte Bilder

Ein Besuch bei der Textilkünstlerin Gudrun Leitner.
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INTERVIEWS | 02.05.16
netzwerk mode textil

Die Interessenvertretung der kulturwissenschaftlichen Textil- Kleider- und Modeforschung
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INTERVIEWS | 17.04.16
Fashion Revolution Austria

A day to ignite an attitude of change for the fashion industry- the Fashion Revolution Day comes...
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EXHIBITION | 03.01.16
Fashion Utopias

International Fashion Showcase 2016 / AUSTRIA
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INTERVIEWS | 05.12.15
Pairs of Eight

Das Atelier STOSSIMHIMMEL besteht bereits seit 1996. Ein Besuch bei den acht...
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European Fashion Award FASH 2013
Image Annually held by the German Fashion Industry Foundation (SDBI), the European Fashion Award (FASH) has been up and running for some time now, and has already established itself as one of the prominent fashion competitions in Europe. Designed to find and nurture young talent, as well as help with the often difficult start-up in the fashion industry, FASH brings together a distinguished international jury and offers prizes such as a photo session with a renowned photographer or invaluable tutoring and support from professionals. This year’s theme is SEXes, and looks into the images of men, how they translate into our contemporary world and how they affect the female gender. Registration deadline is the 30th September while the latest you can submit your application is 25th October. Good luck!

Frame[o]ut Digital Film Festival
Image2012|07|06- 08|25

Festivals are no longer just crowded muddy field gatherings. The MQ Summer of Fashion is much classier than that, transforming itself into an open-air theatre twice weekly, screening fashion films, street-style documentaries as well as special theme nights tackling important issues of our society. Who better to open the Frame[o]ut event, merging film and fashion, than the style maven, blogger and film-maker Diane Pernet herself. As a guest star, she is giving a talk discussing her very own A Shaded View on Fashion Film Festival, and introducing some of the screenings on the Frame[o]ut schedule. We already know where we will be spending those balmy summer nights!

Opening: 6th July, 21:00
MQ Hof 8
1070, Museumsplatz 1

DERZEIT- Fashion Week Berlin Daily
Image The Fashion Week Berlin Daily- DERZEIT, is as much a part of the Berlin Fashion Week whirlwind as any of the shows or parties. Uniting photographers, journalists, stylists and designers under the common theme that spells young, experimental and fresh fashion, DERZEIT is a street-style reflection of the newest trends, shown through original fashion-shoots, and mapping Berlin’s diverse and ever-growing art scene, reporting on the fashion week’s highlights, as well as putting fashion into a wider context. It’s the publication on everybody’s lips and a perfect addition to a great week in Berlin fashion. Available in Berlin’s hot-spots, as well as online.

Berlin Fashion Week
Image2012|07|03 - 07|08

The anticipation of a new fashion season to come is always exciting. Berlin Fashion Week has shows by brands such as Escada Sport or Hugo Boss on the schedule, so it’s not hard to see the high-fashion pull, but our Austrian designers are in no way less deserving of the limelight. Lena Hoschek and rebekka ruétz will both be hosting a fashion show, while ep_anoui and superated & Andy Wolf are holding studio presentations.

Within the frame of the Austrian Fashion Showcase, labels such as Andy Wolf, art point, HARTMANN NORDENHOLZ, INA KENT, KATHARINA SCHMID, LILA PIX, meshit, mija t. rosa, superated and Sonja Bischur Jewellery are set to blend right in, and more, with the vibrating atmosphere of a fashion capital.

And finally, taking something used and useless and transforming it into a thing of wearable beauty is exactly what the 1A Austrian Upcycling Showroom does, involving 10 award-winning brands and presenting upcycled fashion and accessories during the Fashion Week. STEINWIDDER, mija t. rosa, MILCH, km/a and kamaeleon, as well as the jewellery labels carin fürst, milchring, trash design manufaktur and bag designers kontiki and tag.werk. are in, and so are we!

Berlin Fashion Week
Mercedes-Benz Fashion week Berlin

Cannes Photo Mode 2012
Image2012|06|29 - 08|28

Cannes is a city never short of glamour, hosting some of the glitziest festivals, events and parties, and the International Festival of Fashion and Beauty Photography can be considered one of them. Ten years in the running, the Cannes Photo Mode Festival celebrates a round anniversary this year, calling for even more creative input, and will feature almost 200 international fashion and beauty photographers, exhibiting all around the city. Interactive, exciting and definitely stylish, Cannes Photo Mode 2012 is the one to watch!

Skin - Material Future
Image2012|06|28 - 09|16

After its premiere at the Designmonat Graz, an exhibition by the SKIN network called Material Future is being put up at the designforum Wien. Established as a communication platform for designers of all fields, SKIN specialises in the development of new materials, believing in their importance in product innovation. The exhibit shows the progressive modern pieces, all made of pretty extraordinary materials, think wheat bran, reed or sheet metal, so expect anything but the mundane. The designer Sonja Bäumler, who we interviewed, is also included in the exhibit. Unusual but utterly remarkable!

designforum Wien
1070, Museumsplatz 1

Austrian Fashion Showcase goes Paris
Image2012|06|30 - 07|03

Paris is far from just a city of lights, it’s also a city overflowing with fashion. Some of the most important fashion trade shows take place here, among which is Première Classe, an event bringing international accessory designers under one roof, including over 600 labels each season. The designer selection is handpicked, and it shows, so finding high quality pieces is a given. Raising the creativity and innovation bar are also a selection of Austrian labels such as ANDY WOLF EYEWEAR, ANNA AICHINGER, ART POINT, GON, HARTMANN NORDENHOLZ, LILA PIX, MESHIT, MIJA T. ROSA, NATURES OF CONFLICT and ROSE BECK.

Austrian Fashion Showcase
1, Place de la Porte de Versailles
75015 Paris
Hall 3 - Stand J01

Britain Creates 2012
Image2012|06|27 - 07|29

All eyes are on England this summer, but it needn’t be just for the Olympic Games. There is plenty of art and culture bubbling through the surface, and Britain Creates 2012: Fashion & Art Collusion is one of those projects that are on the radar of many. This art and fashion project includes an extensive cultural programme culminating in a fundraiser Gala, but the artist-fashion designer collaborations are what everyone is talking about. Visual artists have teamed-up with fashion designers such as Peter Pilotto, Jonathan Saunders, Mary Katranzou or Matthew Williamson, creating unique pieces showcasing the British talent. The special creations will be unveiled at the night of the Gala, and will then go on to be displayed at the V&A Museum for all to see.

Gala: 27th June
Exhibition: 6th- 29th July
V&A Museum

Paris Men's Spring Summer 2013
Image2012|06|27 - 07|01

Paris Men’s Fashion Week is back with a bang, so get set for a serious study in tailoring. Hosting the cream of the crop of men’s design, this Parisian Week is unmissable, and this year, also thanks to some Austrian exports. Petar Petrov is showing at the Tranoï tradeshow while superated takes to the independent fashion, photography and art space that is Creative Door.

useful links:
Mode à Paris
Modem Online

We Bandits Pop-up Store

We Bandits is always on the lookout for the next big thing and so it travels around pop-up store style, looking for it. The store offers anything but ordinary and conformist fashion, relying instead on the power of unique and experimental pieces by young designers. There is everything from clothes, accessories, shoes, bags and vintage and the price range is as wide as it gets, so everyone is bound to find something affordable yet stylish and fashion-forward. It’s the ultimate shopping experience with music, food, drinks and an unrepeatable atmosphere!

Brick 5
1150, Fünfhausgasse 5

Guerilla Late Night Shopping

The fashionable lower part of the Gumpendorfer Straße celebrates the longest night of the year with a Guerilla Late Night Shopping extravaganza! Participating shops, bars, and hairdressers will be open until nightfall so fashion victims, design lovers, and party people can shop until the sun drops behind the horizon. There will be fine food and delicious drinks as well as lots of perks and concessions from 6 pm till dusk. Or till dawn. You’ll find a list of participants here
The concept store NACHBARIN will present cinema photographique contemporary by michael dürr, a collaboration with AUSTRIANFASHION.NET which was first presented at Kunsthalle project space. If you have missed it, this is your second chance. Cu there!

NACHBARIN, Europäisches Modedesign
1060, Gumpendorferstraße 17

Fashion in Scene

Base-level gallery’s 3-week long exhibit Collection No.1 by Agnes Aistleitner / GLOBALCITIZEN is drawing to an end, and a goodbye celebration is in order. It’s going to be a grand affair so get ready for Michael Dürr’s CINEMA PHOTOGRAPHIQUE, graffiti art by Agnes Aistleitner & Adham Bakry and the release of the first fashion shoot in Tahrir square, all followed by an after-show party DJ-ed by fashion bloggers. We couldn’t have thought of a better way to say goodbye ourselves!

Base-Level Gallery
1010, Heinrichsgasse 4

Does Fashion need a location?

The MQ Summer of Fashion is in full swing and there is yet another un-missable event in its programme. The first edition of Der Standard /RONDO’s two- part discussion series is entitled
Does Fashion need a location?, discussing the future of fashion sites in an age of the internet take-over. The panel, moderated by Der Standard editor Stephan Hilpold consists of the fashion designer Michael Michalsky/Designer, Anne Petersen/Fashion Director Brigitte, Stefan Siegel/CEO Not just a Label and Alain Moreaux/Country Sales Manager is set to consider the relevance of fashion spaces when most of the fashion world seems to have moved to the cyberspace. Considering the effects the bloggers, live-streams or online-shopping have on the face of the fashion industry, this discussion is a study in tradition versus modernity.

MuseumsQuartier / Arena 21
1070, Museumsplatz

Hetzendorf Show 2012
Image2012|06|20 - 21

Celebrating fashion as a manifesto of diversity, partnership and tolerance, the Hetzendorf Vienna Fashion Institute has put together yet another lively fashion show. Showcasing the works of more than 200 students under this year’s motto Together, the show is sure to present some promising bright new talents of the Austrian fashion scene. Look out for the accompanying book, tracing the daily work of the students and teachers, providing inspiration, amusement and a lot of respect for the work of fashion designers.

Schlosspark Hetzendorf
1120, Hetzendorferstrasse 79

Megacool 4.0 Youth and Art
Image2012|06|15 - 10|07

Youth culture has always been a fascinating and intriguing subject. Its complexity and variety have often posed as inspirations for artists all over the world, just like now, when a new exhibition focusing on the lifestyle of different youth cultures is on, presenting photos, installations, videos, street art, sculptures and more. Despite the international nature of the exhibit, the focus is on young artists from Vienna, all showing the various types of adolescents and their lives. The exhibit and the artists put a mirror to the diverse individualities, and we can only recommend a visit!

1010, Karlsplatz 5

MQ Summer of Fashion Opening

Opening the grand MQ Summer of Fashion is a three day extravaganza of exhibition openings, shows, parties and performances. Get ready for a TECHNOSENSUAL exhibition of avant-garde textiles transformed into clothes followed by a panel discussion on the future of fashion technology, see the final collection presentations of the Herbstrasse students, let loose at a fashion afterparty and much more. The line-up is extensive, so make sure you don’t miss out on any of the action paving the way for the MQ Summer of Fashion!
Full programme hier

1070, Museumsplatz 1/5

Reflecting Fashion
Image2012|06|14 - 09|23

The exhibit Reflecting Fashion at the museum moderner kunst  stiftung ludwig wien (mumok)  is set to look at the history of fashion and its relationship to art, focusing on the concept of modernity and the contemporary. It presents beautifully the interplay between art and fashion, but if that is not enough, a lecture called Is Fashion Art? by the Director and Chief Curator of The Museum at the Fashion Institute of Technology (MFIT) Valerie Steele is sure to make you pay a visit. Inspired by the Schiaparelli / Dali gown on display at the mumok, Steele will be discussing the extent to which clothes really can be seen as art pieces. A must-see in our opinion!

Lecture: 15th June, 19:00 @ mumok kino, Tickets € 2 - 6
1070, Museumsplatz 1

The End of Designer as Dictator

A lecture on the development of fashion is to be given at the Vienna University of Economics and Business (WU) by the marketing expert from the University of Southern California- Joseph Nunes. He will be reporting on ‘The End of Designer as Dictator: How Fashion Critics Affect Aesthetic Innovation’, examining the power of the fashion critics in the contemporary fashion industry, as well as their effect on the designs themselves. Attempting to understand who decides what the new it item or trend is, Nunes will also be visiting the notion of fashion as creativity and an artistic practice, making it difficult to be labelled or constricted to the specific view of a chosen group of people.

13:00 - 15:00
1090, Augasse 2-6

Vienna Fashion Night

Vienna Fashion Night is set for a grand comeback! The second edition of the stylish event has over 100 shops and department stores taking part in creating the best shopping atmosphere full of tempting discounts, limited edition pieces, fine champagne, good music, and more. There are enough treats to go around all evening, only interrupted by a stunning fashion show (10pm) where you can see the freshest collections from designers such as VERSUS Versace or Lena Hoschek, followed by the Vivie Awards, given out in three categories. Vienna Fashion Night is as charitable as it is stylish though, this time raising awareness about heart disease affecting women. Lena Hoschek has created a special heart bracelet for the night, and you can of course get the Vienna Fashion Night bag to help raise money. That’s what we call shopping with a cause!

Vienna Inner City

Sample Sale 0812
Image2012|06|08 - 23

The on-going Viennese festival Wir Sind Wien is about celebrating and promoting a city full of creativity, art and diversity. This is why one of the festival’s events is a sample sale offering exclusive items by young designers. Newcomers such as BRADARIC:OHMAE, BRCLG - Lisa, Edi&Johanna Diwold, DIRNINGER, ENTRANCE STAFF, ELJOT, KATRIN MAYER, GABRIEL SCHLESINGER, MÈLA, MESHIT, MADELEINE NOSTITZ, ROMANA ZÖCHLING and WILFRIED MAYER will be presenting their clothes and accessories in this special one-off pop-up store. To make sure you are always one step ahead of the fashion trends, invest in some pieces by up-and-coming talents. You won’t regret it!

FR,SA 14:00-20:00
SO 11:00-15:00
1080, Piaristengasse 60

OE Magazine
Image The 3rd issue of the biannual Berlin based OE Magazine is finally out. Providing an independent and diverse view on German fashion, with a special focus on the Berlin fashion scene, the mag has this time around enlisted 9 photographers, 8 stylists and other professionals in order to create 10 remarkable editorials, presenting over 80 labels. The new issue, under the working title I Am What I Am, is made to measure for a good style read with images out of this world. OE definitely is a visually exhilarating magazine and turning it into a collectible item is almost a must.

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