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Material Essence

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FORMBYTIME combining mechanics and goldsmithery to create unique interactive jewellery
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DESIGNER | 25.06.16
Bags with souls

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EXHIBITION | 07.06.16
Displaying Fashion

Begegnungen von Mode und Kunst
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INTERVIEWS | 22.05.16
Genähte Bilder

Ein Besuch bei der Textilkünstlerin Gudrun Leitner.
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netzwerk mode textil

Die Interessenvertretung der kulturwissenschaftlichen Textil- Kleider- und Modeforschung
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INTERVIEWS | 17.04.16
Fashion Revolution Austria

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EXHIBITION | 03.01.16
Fashion Utopias

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INTERVIEWS | 05.12.15
Pairs of Eight

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Shopping Guide 2012
ImageShopping is an activity we all hold dear. But with workloads never ceasing and schedules packed to the last minute, who can feel other than discouraged by the hours spent looking for the right stores? Luckily, the new Shopping Guide 2012 is here, offering detailed information on stores, style, labels, spa-hotels and much more. The re-vamped guide is stylish as ever, and will without a problem fit in your handbag, ready to take you on the shopping spree of your life. ENJOY Awards in 28 categories were also given to companies and stores for their excellence and customer satisfaction, awarding, among others, Michel Mayer for best Austrian design and Gebrüder Stitch in the Special Concept category. Is there anything this little nifty guide doesn’t know about shopping in Austria?

The Total Look
Image2012|02|26 - 05|20

Leave it to the MOCA to organise an exhibition like no other! Their most recent venture documents the relationship between three talented people whose interconnected lives led to an artistic collaboration to be remembered. The exhibit displays photographs of the fashion designs by the great Vienna-born Rudi Gernreich, worn by his muse Peggy Moffitt and shot by William Claxton. The photos, full of energy and style, feature clothes from the 60s and 70s, but could not appear more contemporary. The ageless feel of Gernreich’s designs is captured in images representing fashion, art and friendship, making one thing clear- fashion never really goes out of fashion!

The Total Look
Pacific Design Center, Los Angeles

We Bandits Store
Image As much as we all love pop-up stores and the excitement that comes along with shopping at such short-lived places, we also hate it when they go. Imagine our delight when hearing about the We Bandits shiny new permanent space, which will from now on bring you time-unlimited fashion, accessories, shoes and more. Stocking designers from all over the world and supporting young talents at the same time, We Bandits is the perfect place to start reviving your wardrobe. It’s a pop-up store that will not be popping out anytime soon!

Tuesday-Saturday, 12:00-19:00
1060, Theobaldgasse 14

Fashion Weekend on ARTE
Image2012|03|02 - 03|04

With Paris Fashion Week underway, what better way to celebrate the upcoming fashion season than with a peek into the behind the scenes of the whirlwind world of style? ARTE has decided to take up the task of including the public in the latest shows, fashion issues and designer inspirations by holding a three day long TV Fashion Weekend programme. The whole extravaganza will start off with none other than Anna Wintour in the September Issue, only to be followed by exclusive show visits to Lanvin, Isabel Marant or Fendi. To accompany the TV event, a special Fashion Weekend edition of ARTE magazine is hitting the kiosks. Have a wonderfully fashionable weekend!

Faux Fox Magazine Release Party

Magazines are an always reliable source of inspiration and that’s why we all love them. It’s also why we can never get enough of them, which is a fact the people behind the new magazine Faux Fox know more than well. Reporting on anything and everything from fashion, photography, literature, film and music to visual, digital and culinary arts. To celebrate its grandiose inauguration into the world, a release party will take place, packed full with all the talents behind the new publication, as well as special guests. Wear your best and you will fit right in!

Start: 20:30
Club LVL7
1070, Lerchenfeldestrasse 35

Innovative Surfaces
Image2012|02|28 - 03|18

Innovative surfaces are having their moment. No longer just naturally derived and ready to be handled, surfaces are undergoing a revolution and are very fast becoming a phenomenon in their own right. DesignAustria along with the designforum Wien are presenting a show focusing entirely on the role which innovative surfaces have to play in today’s world and present them in a light that uncovers the sensuality and care that goes into their production. The 100 surfaces on display will surely spark your enthusiasm, so don’t forget to pick up the International Surface Yearbook to flick through at home. The exhibit opens tonight!

1070, Museumsplatz 1

Austrians @ Paris Fashion Week

Being the last city on the long fashion marathon schedule, Paris certainly doesn’t show any signs of fatigue. Promising unrivalled elegance, spectacular shows and exceptional craftwork. For some Austrian design talents, watch out for the presentations of these fashion and accessories labels: art point, Sonja Bischur, Eva Blut, FLorian, Hartmann Nordenholz, Mark&Julia, Michel Mayer, Mühlbauer, Natures of Conflict, Petar Petrov, rosa mosa, Rose Beck, Schella Kann, superated, Steinwidder and Wubet.
Make your appointments.

More useful links:
Premiere Classe
Modem Online

Viennese Accessory in Milan

Presented by Wien Products and within the frame of the Milan White shows and exhibits, presenting hundreds of exhibitors each time around, the Viennese labels Rosa Mosa, FLorian and Mühlbauer will be immersed in the fashion rollercoaster once again. Giving an opportunity to various international talents, the many showrooms, shows and exhibits on the schedule of White are meant to promote fashion and accessory design, opening the doors to many bright designers. Florian’s stunning jewels, Rosa Mosa’s artisan designs and Mühlbauer’s renowned hats will surely leave no buyer or journalist short of praise.

Via Tortona 27-54
20144 Milano

Vintage Flea Market
Image2012|02|25 - 26

We all love nothing more than an original and exceptional piece of clothing that stand out from the crowd and has some cultural baggage attached to it. This is why vintage stores and events are always on our radar. This time, calling all vintage lovers is the Vienna Museum Vintage Flea Market, offering clothing from the personal collections of Ulla Holzbauer and Elisabeth Pichler-Campos. Expect anything elegant, funky, and above all, unusual from the fashionable decades of the 60s and 70s. What a fashionable treat!

25th & 26th February 2012, 10-18
Wien Museum
1040, Karlsplatz

The Bride Thing 2012

Sunny days are not far off now and wedding dates will inevitably start springing up like flower buds soon. Planning a wedding is no easy task though, and so the Sofitel hotel has teamed up with beauty, fashion, catering and decoration professionals to bring you the ultimate event for any bride-to-be: BrautSache2012! Presentations, consultations, cocktails, and masses of inspiration are on the schedule, preparing you for the most perfect day in your life. For the first time, fashion shows will also be taking place, and knowing that brands such as Elfenkleid or Michel Mayer, amongst many others, will be showing their exquisite gowns, we doubt anyone could leave this event not having picked their dress. The wedding bells are already ringing!

Opening hours: 18:00- 22:00
Fashion shows: 19:00 and 20:00
Hotel Sofitel, 4th floor
1020, Praterstrasse 1

Designer Super Sale
Image2012|02|23 - 25

Surely none of us can help the occasional flight of fancy taking us to the next season where we dream about warmer days spent wearing the next hot items. Our fantasies are about to materialise though, as CreativeHeadz organise a Designer Super Sale offering selected pieces from the sample-collections of brands such as Pitour, Rose Beck, Amateur Fashion, Callisti, Marcel Ostertag, Michel Mayer, Shakkei, Elke Freytag, Peter Weisz and R! By Dominique Raffa. You can score the pieces for special prices, and if you’re lucky, you might just start building your new season wardrobe around them. Winter is almost over so let’s celebrate by a big shopping extravaganza!

1060, Gumpendorfer Strasse 36

Wearing Skirts
Image2012|02|18 - 2012|06|10

Getting dressed has always been a ritual with a deeper meaning, one far beyond that of simply covering the body. Clothes are, and always will be, a medium of expression and an extension of our own personalities. Looking into this intriguing nature of fashion, the ways in which it is constructed, manipulated and used to construct identity, the Museum der Moderne Salzburg has created an exhibition focusing on the way clothes are staged in contemporary photography. The exhibit includes photographs by artists including Andrea Lumplecker (Wearing Skirts) or Peter Köllerer (Architectures of Desire), as well sculptures by Erwin Wurm. The concepts of uniformity, historicism and culture in relation to clothes will also be explored, so if you’re wondering how clothes make the man, this is where you find out!

Museum der Moderne
Mönchsberg 32 

5020 Salzburg

London Fashion Week Online
Image2012|02|17 - 22

Would you like to see the shows of Peter Pilotto, Marios Schwab, Issa London, John Rocha and 40 more, right when they are happening? This year you can, as the London Fashion Week will be screening dozens of live shows, designer Q&As and Fash/On films all throughout the week. Log on to here in order to get all the videos you need in real time and follow the official Twitter account @LondonFashionWk for the latest #LFW news and where you will be able to ask questions and get direct responses from designers such as Anya Hindmarch or Alice Temperley. Getting to all the shows in time just got easier!

Mark&Julia Fashion Show

As a part of the NENI Art Collectives, the young Viennese fashion label Mark&Julia will be showing their newest Autumn/Winter 2012 collection entitled Hybrid. Creating exquisite pieces tailored to the needs and likes of a true individual with an anti-conformist streak, the designers behind the brand have this time around decided to merge the masculine and feminine, and so present a truly ‘hybrid’ collection. Through mixing soft fluid materials such as silk with more stiff and defined ones, the garments really will have you guessing their gender group. Can’t wait!

Doors: 19:00
Show: 20:00
1020, Praterstrasse 1

More Passion, F**k Fashion
Image2012|02|17 - 04|01

An exhibition based around the fashion and photography focus of the Kunsthalle in Vienna, More Passion, F**k Fashion sees graphics students present their chosen works on various topics. The themes addressed are far from monotonous or ordinary, ranging from fashion hysteria to dog photography, porno-projections and more. Thought-provoking and fresh is what this exhibition promises to be and if you like being surprised and are forever looking for new talents to support and talk about, this is an exhibition made for your measure.

Kunsthalle Wien, Halle 1
1070, Museumsplatz 1

MUSA Beauty Contest Exhibition
Image2012|02|16 - 05|26

In cooperation with the Austrian Cultural Forum New York, MUSA in Vienna is putting up an exhibition entitled Beauty Contest, looking into the concept of beauty and its many interpretations. Featuring the works of numerous international artists, this collaborative exhibit strives to present beauty as a cultural phenomenon, guided not only by rigid social rules and criteria, but also by individual freedoms and points of view. The hunger for beauty is indeed in all of us, but what we see as being beautiful differs from person to person, and Beauty Contest shows exactly that!

1010, Felderstrasse 6-8

Madames With a Mission Guest Designer

The team behind madames with a mission are super-excited to present the newest addition to their showroom: it`s the design of Katha Harrer and Michael Ellinger, the creative heads behind km/a. The brand`s upcoming collection for SS2012 has also been chosen by none other than Domenico Dolce and Stefano Gabbana who promote the collections of young, international talents in their Spiga 2 Store in Milan.
The designs by this exciting new label are anything but conformist, which is a point proven by their newest collection constructed from 1960s parachutes and army blankets. Mixing unusual materials with a sense for individualistic fashion, unique dresses, jackets and other garments are born, ready to add that weird coolness to your closet. If there ever was a better and more fashionable way to convince us to recycle, we haven’t heard of it!

madames with a mission
1060, Barnabitengasse 6

Coop Design-Stock-Sale
Image2012|02|16 - 18

Even though the New Year’s sales have calmed down, you might still be able to bag a bargain to light up your cold winter days. You only have to know where to look. Three of the best designer boutiques in Vienna have teamed-up in order to bring you three days of shopping extravaganza at seriously reduced prices. At First Sight, Tiberius and Samstag-Shop are partaking in the sale event, so expect a large array of the coolest fashion in town, all there for you to choose from. What can be a better winter pick-me-up than this?

Architektur-Atelier Benda & Walles
1040, Schäffergasse 13a

The future of the fashion system
Image2012|02|15 - 16

Operating in tandem with the four major Fashion Weeks, the Fashion Colloquia, attracting the media, industry professionals and students from all over the world were set up as a means of tackling diverse themes relevant to the fashion industry today. Consisting of debates and discussions, high-power names from designer houses, academic institutions and the press will be taking part, making this a vital discussion hub meant to improve the ever-growing industry. The Italian session, spread over two days, will involve round-table discussions on topics such as time versus creativity, fashion week calendar system or new professions in the fashion industry. This is where the future of the Fashion Weeks is being written!

Registration for the livestream is now open
Future of the fashion weeks
Future of the fashion system

Domus Academy
Via Pichi 18

New York Fashion Week Online
Image2012|02|09 - 16

With New York Fashion Week already underway, the fashion month has officially begun, and just because you can’t jet-set yourself to the current fashion destination, it doesn’t mean you have to miss out on all the action. Living in the digital age that we do, live streams secure everyone a prime spot at the front row. This year, Mercedes-Benz Fashion Week has teamed-up with You Tube to bring you the heart of the action, streaming more than 25 of NY’s shows. Many of the labels are streaming live from their own websites, and live tweeting is of course being fired from all directions, be it magazine journalists, editors or bloggers. The Mashable website also compiled a comprehensive list of all your choices to follow on the internet, so log on to your computer and stay put for as long as you can last. It’s for fashion after all!

Designer for Tomorrow Call

For the first time, the fashion talent award Designer for Tomorrow hosted by Marc Jacobs is seeking
design talent throughout Europe. The special thing about the award is the ongoing and individual support provided to the newcomers by the personal involvement of the patron, Marc Jacobs. The world renowned expert jury will be choosing a winner who will get a high profile fashion show at the Mercedez-Benz Berlin Fashion Week.
February 29th marks the deadline for the application, so if you think you have what it takes and you are ready for a fierce fashion battle, sign yourself up!

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