BOOKS | 15.05.17
ReFashioning Austria

Die Publikation zur Ausstellung
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EXHIBITION | 11.02.17
Material Essence

International Fashion Showcase 2017 / AUSTRIA
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INTERVIEWS | 09.10.16

FORMBYTIME combining mechanics and goldsmithery to create unique interactive jewellery
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DESIGNER | 25.06.16
Bags with souls

Accessory designer: Katharina Purkarthofer
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EXHIBITION | 07.06.16
Displaying Fashion

Begegnungen von Mode und Kunst
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INTERVIEWS | 22.05.16
Genähte Bilder

Ein Besuch bei der Textilkünstlerin Gudrun Leitner.
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INTERVIEWS | 02.05.16
netzwerk mode textil

Die Interessenvertretung der kulturwissenschaftlichen Textil- Kleider- und Modeforschung
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INTERVIEWS | 17.04.16
Fashion Revolution Austria

A day to ignite an attitude of change for the fashion industry- the Fashion Revolution Day comes...
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EXHIBITION | 03.01.16
Fashion Utopias

International Fashion Showcase 2016 / AUSTRIA
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INTERVIEWS | 05.12.15
Pairs of Eight

Das Atelier STOSSIMHIMMEL besteht bereits seit 1996. Ein Besuch bei den acht...
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Vienna Design Week
2014|26|09 - 05|10

A City Full of Design is more than just the motto of the largest Austrian design festival Vienna Design Week. It is a true reflection of the reality of the event where the city itself breathes and lives design. Taking place throughout various locations around town, the festival showcases the multitude of facets of design and production in our everyday lives, be it as an aesthetic background, cultural identification or purposeful usage. There is so much to explore, from workshops, performances, exhibits, or tours, we suggest you get cracking on the programme and go for total immersion!

Festival Headquarter
Palais Schwarzenberg
1030, Schwarzenbergplatz

Vintage Salon Vienna
Image 2014|27|09 + 28|09

Vienna’s first true Vintage fair organised by the vintage favourite Fräulein Kleidsam is on once again, calling all vintage aficionados for a weekend filled with some serious retro style shopping. Besides the usual fare of vintage fashion and design labels and pieces on offer, this time, expect an exclusive sale of a private collector’s Helmut Lang collection, and if that is not enough to lure you in, a retrospective exhibit of Gianfranco Ferré will be on site as well. Way to up your game Vintage Salon! Count us in!

27th September 11:00 - 21:00
28th September 11:00 - 18:00

Studio Building of the Academy of Fine Arts Vienna
(formerly Semperdepot/State Theater Scenery Store)
1060 Vienna, Lehárgasse 6-8

MQ Vienna Fashion Week 2014
2014|08|09 - 14|09

Nothing makes us spring up and get the new season started like some fashion action, so we’ll be kicking-off September in true style with MQ Vienna Fashion Week. Soon, countless writers, bloggers, fashion addicts and everyone in between will flock to the MQ to take in the freshest works of over 70 national and international designers. Michael Michalsky will do the opening-show honours, and will be followed by our own Austrian powerhouses such as  Elfenkleid, Tiberius, Susanne Bisovsky, pitour, Michel Mayer or Kayiko, all taking turns with labels from Belgium or Romania. To top it all off, the myriad of side events, such as the Bloggers’ Pop-Up, showrooms or afterparties, guarantee there will be no second spent idle. Watch this space for more Fashion Week action. Let the spectacle begin Vienna!

8th -14th September
MuseumsQuartier Wien/modequartier21
1070, Museumsplatz 1

AFA-Austrian Fashion Awards 2014

There’s always something fresh to look forward to each MQ Vienna Fashion Week, and this year is no different! The newly launched Austrian Fashion Association (AFA) has taken over the Austrian Fashion Awards 2014 giving it a truly creative facelift in the form of a fashion auction.
The Fashion Award of the City of Vienna and the Fashion Award of the Federal Chancellery will be given out during a ceremony in the form of a completely novel concept, offering the designer’s creations up for grabs to the audience. The performance fashion show/auction, staged by artist Wally Salner, gives the unique opportunity of snatching one-off pieces straight off the catwalk, all the while supporting the young designers directly. Pieces by GON, Rani Bageria, Jana Wieland, Inga Nemirovskaia, Ken Kumagai, Stephanie Rizaj, Takahiro Ueno, as well as the AFA supported Ajla Ayidan, D E M E L R A V E and Roshi Porkar are all going under the auction hammer, and if there ever was a better way to support local talent, we haven’t heard of it. Highest bidder wins!

9th September
1070, Museumsplatz 1
doors open: 7pm
start: 8pm

2014|04|30 - 08|17

Michelangelo Antonioni shot his now iconic film Blow-Up in the sixties, documenting and feeding off an era of creative flourish, providing an impression of the art and life at the time. The photographical sphere of the film has been ground-breaking, and now, you can explore the many facets of this art at Albertina. Through the photo exhibit Blow-Up, you will be whisked away into the depths of the film, as well as into its social and cultural context, all through a carefully curated selection of photos from, and around the cult film. A great mix of cinematography, photography, history and culture!

Albertinaplatz 1
1010 Wien

The Glamour of Italian Fashion 1945 - 2014
2014|04|05 - 07|27

The massive influence of Italian fashion on a global scale is an undisputed fact. The world of fashion has been drumming to the Italian beat for generations, but even the most learned consumer today isn’t aware of the history, the people, the events and the designs that made this powerhouse. V&A’s exhibition-The Glamour of Italian Fashion 1945 – 2014, wants to change that. Documenting the stories, dresses, suits, accessories and artistic visions of Italian fashion ever since the end of the Second World War, the exhibit will take you on a journey through history, bringing you closer to understanding the roots of some of the most wonderful pieces ever designed!

V&A South Kensington
Cromwell Road
London SW7 2RL

Textile Summer in Haslach
Image2014|07|15 - 08|29

This summer, the Textile Centre Haslach will be greeting its visitors with two special exhibits of very different nature, but both dedicated to high craftsmanship. Firstly a travelling exhibition currently on the road across Europe will have a stop-over. Called fein klein:Contemporary Miniature Fiber Art Work Japan, the exhibit features 50 miniature objects showcasing the complexity and diversity of techniques, approaches and executions in the sphere of miniature-art in contemporary Japan. And secondly, the works of the first batch of graduates from the SHUTTLE programme, a course for an innovative culture of weaving at the University of Art and Design Linz in cooperation with the Textile Centre Haslach. Exceptional mastery is to be expected!

Textile Kultur Haslach
Stahlmühle 4
4170 Haslach

150 Years of the MAK – from Arts and Crafts to Design
2014|06|11 - 10|05

The MAK is celebrating its 150 anniversary this year, and what better way to do that than by throwing an exhibition, instead of a party? EXEMPLARY: 150 Years of the MAK – From Arts and Crafts to Design is arguably much more than just a display of historical collections or contemporary design pieces. It is, in fact, reflecting on the past, analysing the present and debating the future in light of the display. There is a lot these exhibited pieces have to say for not just themselves, but for the times they were created in, and MAK appreciates all of that baggage. For an inspiring look at the museum’s history, and the bigger picture it is a part of, we recommend you check it out!

MAK Exhibition Hall
MAK – Austrian Museum of Applied Arts / Contemporary Art
Stubenring 5, 1010 Vienna

SHOEting Stars
2014|06|18 - 10|05

Shoe design has a long-standing history of meticulous artistry, but never before has footwear been taken to such conceptual and aesthetic heights as it is now. The excitement this accessory inspires in so many people is only proof of the power of solid and inventive design, where designers attempt to push it just a little bit further every time. The SHOEting Stars exhibition at the Kunst Haus Wien is taking this kind of experimental shoe creations and displaying them in thematic groupings, alongside various photographs, installations and videos. Making the conceptual step into the foreground, and focusing on the sculptural and decorative aspects of the shoes, SHOEting Stars is a true treasure-trove for the shoe maniacs!

KUNST HAUS WIEN. Museum Hundertwasser
Untere Weissgerberstraße 13, 1030 Vienna

Helmut Lang Archive at the MAK

Helmut Lang as a fashion designer has earned an iconic status in the industry, dressing and influencing his worldwide followers for years. In 2005, as he exited his fashion career, his archive was donated to various museums and spread around the world once again, but this time, not in order to be worn. MAK has been lucky enough to score a big chunk of Lang’s collections, and they are exhibited and open for admiration or study. Thematic displays, as well as a whole lot of uncategorised pieces, are all waiting to be seen, explored and appreciated, so don’t miss the opportunity to do so!

MAK – Austrian Museum of Applied Arts / Contemporary Art
Stubenring 5, 1010 Vienna

IMPULSE Magazine

The new publication of the AWS austria wirtschaftsservice has gone into print recently, inviting you to discover more about the insights of the creative economy at home and abroad. Featuring countless interviews, reviews, projects and much more, the magazine aspires to make the subject of creative business an accessible one. Tackling current issues and debates within the sector as well, you can expect a sharp and intelligent read worth your attention. Get it while it’s hot off the press at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Dries Van Noten Inspirations
Image 2014|03|01 - 11|02

Dries van Noten makes art that just happens to have taken the form of clothes. His collections have never lacked praise for the unique artistry, meticulous technique, and the meaningful conceptual layers behind it. Through the on-going Inspirations exhibition at Musée des Arts Décoratifs in Paris we can peek into the mind and creative process of the designer himself. Bringing together van Noten’s designs, little bits of his personal inspirations, and other supporting materials, as well as some masterpieces by the likes of Bronzino, Kees Van Dongen or Yves Klein which were instrumental in Noten’s work itself, the exhibition constructs an inspirational gateway into van Noten’s world!

Les Arts Décoratifs 

107, rue de Rivoli 

75001 Paris

Silk – Lace – Ermine
Image2014|04|24 - 12|24

The Sisi Museum in Vienna has been attracting hordes of visitors ever since it opened its doors to the public in 2004, and this year, as a commemoration to its immense success, a temporary exhibition delving even deeper into Sisi’s life has been put on. Entitled Silk – Lace – Ermine, the exhibit showcases the extremely precious and fragile vintage textiles making up a part of Sisi’s personal attire. Her imperial wardrobe doesn’t fail to fascinate even today, and with her knack for fashion, it’s no wonder. Come see the pride of the exhibition- The Blue Dress, displayed alongside many other personal and delicate items from the Empress’ wardrobe, offering an unmissable glimpse into history.

Imperial Apartements, Sisi Museum, Silver Collection
Hofburg/entrance Innerer Burghof
1010 Vienna

Show Angewandte 2014

The young visionaries graduating from the Angewandte this year have a lot to show to the world, and what better place to do that than the high-profile annual Show of the Fashion Department? The students, trained by Bernhard Willhelm, get ready to present their pieces, executed to the highest level of technical precision and craftsmanship. Don’t miss the hype and get your tickets now!


Another Austria


Austria at the International Fashion Showcase at London Fashion Week 2014



For the second time, Austrian fashion design is represented at the International Fashion Showcase 2014  during London Fashion Week. The British Fashion Council has invited more than 30 nations to participate in this unique project which seeks to encourage the artistic exchange between countries by presenting their own creativity and young talents. The exhibition runs from the 13th until the 23rd of February 2014 at The Moving Museum in London.



Another Austria aims to explore the artistic exchange between various cultures by presenting a diverse selection of contemporary design. The exhibition, curated by Claudia Rosa Lukas from AUSTRIANFASHION.NET, in partnership with the Austrian Cultural Forum London, features four innovative Vienna-based designers – Femme Maison, GON, Benedikt Fischer and Matthias Winkler -each chosen for their impressive craftsmanship and unique aesthetic approach.




Supported by: Austrian Cultural Forum London, BMUKK - Bundesministerium für Unterricht, Kunst und Kultur, departure- The Creative Agency of the City of Vienna and ADVANTAGE AUSTRIA



British Fashion Council

British Council  ( update soon )



Accompanying Events at the Austrian Cultural Forum London

28 Rutland Gate
London SW7 1PQ


Design Showcase: Fashion

Thursday 6 February 2014, 6pm, ACF London


Fashion Films by Adia Trischler and Andreas Waldschütz

Tuesday 18 February, 7pm, ACF London

ACF Design Showcase - Call For Submissions

The Austrian Cultural Forum London would like to invite Austrian and Austria-based designers to
exhibit accessory designs and showpieces at the ACF London during London Fashion Week 2014. Due to the limited size of the showcase space only smaller objects such as jewelry, shoes, showpieces, scarves, bags, hats etc can be considered. The selection will be made by the ACF and curator of the International Fashion Showcase 2014 Claudia R. Lukas. The exhibition will run from 6 February until mid-March.
Applications should be sent by email to This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
Submission deadline is Sunday 8 December 2013.
Please include: CV, photos (less than 3MB), measurements, value, short description and statement.

Terms and Conditions:
- Participants must be 18 years and older.
- Participants must not be associated with following institutions:
The Austrian Embassy / The Austrian Cultural Forum
- Submissions must be entered by the 8th December 2013 in order to be considered.
- The selected designers will be contacted via email.

Please contact the ACF London for further information or questions.
Austrian Cultural Forum London
28 Rutland Gate, London SW7 1PQ
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Creative Job Speed ​​Dating #5 FASHION: SPECIAL
in cooperation with AUSTRIANFASHION.NET

Networking can be stressful and confusing, but with the oncoming season of various fashion, design and art events already on the go, making new contacts and meeting the right people is more important than ever. Riki Wieland and Michael Dürr of CJSD Creative Job Speed Dating know this, and so do we at AUSTRIANFASHION.NET, which is exactly why we have all teamed-up to bring you a Fashion:Special speed dating session. Proving that speed dating needn’t be confined to the relationship kind, CJSD invites creative entrepreneurs, employees, agencies, companies and start-up businesses to meet one another, in the hope of fostering new contacts and future collaborations. Guests are asked to bring along a buddy from the creative business, making for a broader spectrum of interests

Our session of the CJSD is fashion themed, and the participating professionals from the industry, as well as all of you fashion-minded individuals, will make for a truly buzzing atmosphere. The meeting point is Das Heinz in the former headquarters of the Austrian Textile Industry, breathing in a sense of symbolisms to this professional yet highly enjoyable event.
So far, an introductory talk will be given by the Austrian Zukunftsinstitut, but keep checking-in for more info about the programme and join our event on Facebook here

Free admission by reservation only at:
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17th September 2013, 19:00-23:00
Das Heinz Hinterzimmer
Rudolfsplatz 12, 1010 Vienna

MQ Vienna Fashion Week
Photo: Mato Johannik

September is the month of fashion, and Vienna keeps up! The MQ Vienna Fashion Week is hitting the city again, and staging a stylish and professional happening rivalling any of the bigger fashion capitals. Bringing together designers from all over the country and beyond, MQ Vienna Fashion Week is not only presenting the well-established  prèt-á-porter and eveningwear labels, but also showcases the work of young avant-garde designers. There will be fashion shows, an exhibition, side events and a whole lot of sartorial inspiration on site, so get your tickets early, and have a very fashionable week!


What better way to spend one of those lazy, hot days in August than in the unique setting of the Liechtenstein Palais? Enjoy a summer picnic with your friends in the palace's lush garden while delving into the marvellous visual world of CINEMA PHOTOGRAPHIQUE by Michael Dürr featuring Edita Malovcic. The screening will be followed by an after-show party where artists, fashion bloggers, stylists, and friends of Cinema Photographique come together as our DJs!

So if you can, grab your picnic buddy and get out there! The summer won't last forever...

Liechtenstein Palais, Garden
Entrance: Summer Café
1090, Fürstengasse 1

17h Summer picnic / Liechtenstein Park by CJSD#4
21h Cinema Photographique by Michael Dürr, Open Air Show
22h Summer Party

For more information and registration click here !

Credits :
Photo: Edita Malovcic seen by Michael Dürr
Outfits: Tim van Steenbergen, Preen @ Nachbarin, Vienna, GON, Vienna
Shades: Dsquared2
Styling: Max Märzinger c/o Monika Leuthner
Make up & Hairstyling: Anna Wagner c/o Monika Leuthner
Production: Johanna Hayder
Retouching: Christina Leurer

‘Another Austria’ Catalogue

The Another Austria exhibition was our official contribution to the International Fashion Showcase 2013 in London during February’s Fashion Week, and it was a true homage to the talented and crafty Austrian fashion designers and creatives. We involved the established, as well as the up-and-coming labels and brands, and presented a vivid picture of the Austrian fashion scene to all our international visitors. For those who couldn’t make it however, as well as for those who would like a nice memento, we have compiled a catalogue filled with designer profiles, pictures, posters and more. To own your copy, simply drop us an e-mail on This e-mail address is being protected from spam bots, you need JavaScript enabled to view it and more info will follow.

Another Austria
2013|02|01 - 28

So here it is! We’ve been working around the clock in Vienna and London, and we are finally ready to announce our newest project  - the International Fashion Showcase: Another Austria exhibition taking place during London Fashion Week and carrying on for the whole month of February at the Austrian Cultural Forum London. The exhibit, accompanied by great side events and appearances offers a unique angle on the country’s blossoming fashion scene. We will be gradually revealing to you the involved designers, artists and objects, so keep checking in on our social networks every day. We hope you will enjoy it as much as we already do!

The exhibition is Austria’s official contribution to the International Fashion Showcase 2013 in London under the auspices of the British Fashion Council and the British Council.

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