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Shows, Shows & Awards

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Review: MQ Vienna Fashion Week
The fashion hungry crowds descended on Vienna for the grand opener of the season that is the MQ Vienna Fashion Week.

After an exceptionally scorching end of the summer, the prospect of September became a much awaited threshold, but not only that. As every year, we get excited about Vienna Fashion Week as it brings along a breath of somewhat fresh air and awakens the sleepiness of the city, thrusting it right into work mode, filled with designers, artists, models, writers, and anyone who is anyone in the local scene. All gather around the MQ for a week filled with shows, parties, events, and opportunities, some hoping to come out with a bang, some restating their earned popularity.


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Opening Show Marina Hoermanseder


Vienna Fashion Week 2015 kicked off with an impressive opening show of Marina Hoermanseder’s work who presented her Spring/Summer 2016 collection, playing on the echoes of the resounding summer passed and making us all wish for our next getaway when we would get to wear the simple refined pieces, perfectly tailored to a sophisticated yet utterly relaxed holiday somewhere on the French coast. No wonder Marina snagged the prestigious City of Vienna Award during the Austrian Fashion Award ceremony. Also recognized was Jackie Lee who took home the Fashion Prize of the Federal Chancellery.


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Jackie Lee © Shoji Fujii

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Austrian Fashion Awards, Installation by Wendy&Jim
© Maximilian Pramatarov


The Week brought out its star designers and long-time fixtures of the event, but gave space to the new blood too, and like each year around, we caught our first glimpses of the future powerhouses on the scene. The established and very much celebrated Anelia Peschev, And_i, Pitour, Jchoerl,  Kayiko, or Callisti, presented their collections alongside the emerging talents and new labels such as Milk, Mark Baigent, TrueYou or Roee, who with their ingenuity and young target audience are beginning to shape aesthetics of a new generation.


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JCHOERL, CALLISTI

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KAYIKO, PITOUR

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ROEE, MARK BAIGENT

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R! BY DOMINIQUE RAFFA, AND_I


Vienna Fashion Week has become a familiar event, with familiar expectations and deliveries, so once again, the fashion schools Herbstrasse and Michelbeuern showed off their students, Thailand had a fashion show highlighting some of its best designers, and the bloggers curated their own pop-up. The Week ended on a high note, with shows by Mario Soldo, Ferrari Zöchling, and Kenneth Ize.


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TRUEYOU, ANELIA PESCHEV

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Thai Designers beyond boundaries Show
ICONIC, Q DESIGN AND PLAY

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BLOGGER´S CHOICE

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ZOECHLING FERRARI, KENNETH IZE


We’ve been woken up from our summer slumber, discovered some new names to keep an eye on, but also kept wishing for a bit of a change in an event which should not shy away from bold choices and innovative ways to present Austrian fashion for the risky, inspired, and wonderfully messy organism that it is.


Text: Manuela Mitevova
Images © Thomas Lerch, MQ Vienna Fashion Week










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