International Fashion Showcase 2016 / AUSTRIA
The International Fashion Showcase is an initiative all about engaging a new and global generation of young designers and presenting them to the wider public. The British Council, along with the British Fashion Council have established a tradition with this project, which compliments London Fashion Week in a perfect manner. Reflecting all the young energy, innovative creations, and inclusive atmosphere, the IFS has become a pioneering event which we are proud to be a part of once again. For the fourth time around, Another Austria, initiated by AUSTRIANFASHION.NET in cooperation with the Austrian Cultural Forum London, will be joining in 24 countries in a showcase of their fashion, all united under the common theme of Fashion Utopias.
Another Austria is part of Fashion Utopias, the British Council and British Fashion Council’s International Fashion Showcase 2016 in association with London Fashion Week.
Between 19 – 23 February 2016 the West Wing at Somerset House will be transformed into an imaginary terrain where an emerging generation of international designers and curators invite visitors to share their versions of the Utopia. The exhibition is part of Somerset House’s Utopia 2016: A Year of Imagination and Possibility.
Taking on the thematic challenge of Utopia, designer and curator Claudia Rosa Lukas invites animation director Kris Hofmann to explore the ideal world through the designers‘ pieces. Her creation of the utopian dream for each designer interacts with the notions of complete freedom to travel around, without borders or obstacles, inviting everyone on a journey through endless possibilities.The selected designers‘ pieces will all be painting a picture of the ideal world where borders are being crossed, where cultures clash, and where time and space are not an issue.
Selected Austrian Fashion designers
Pia Bauernberger // Dimitrije Gojkovic // Isabel Helf // Flora Miranda // Roshi Porkar
_sidereal_ethereal_immatereal_ Photography: Goekay Catak, Model: Christina Lovelace, Make up: Adelien De Puysseleyr
A character´s coat, Photography: Marlena Koenig, left: Fabienne Feltus, right: Taiyoung Ha
Each designer take up the concept of the perfect garment as an embodiment of a certain freedom - to live without being pulled down by the weight of unnecessary objects. The search for alternative experimental design methods, as well as the continuance of traditional approaches, come together to forge new relationships, and represent the mood and direction of the Austrian fashion scene.
Additionally the Designer Support Programme, a series of seminars, industry networking events, toolkits and resources organised in partnership with London College of Fashion, introduces IFS in the context of London Fashion Week and offers advice and guidance in international showcasing, starting up a business, sustainability, branding, sales, PR, marketing and digital.
New Wool, Photography: Yasmina Haddad, Model/Hair & Make up: Sophie Rechtberger
left: Photography: Irina Gavrich, right: Photography: Lukas Gansterer
Model: Lisi Zeininger
Another Austria establishes itself once more as a thrilling future concept, developing unusual ideas and fresh perspectives that promote international networking and reveal Austria as an emerging country with high creative potential.
Portable Compulsion, Photography: Iringo Demeter
Join us for a creative exploration of the Fashion Utopias the Austrian way!
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Künstlerische Leitung IFS 2016 Austria: Claudia Rosa Lukas
Animation Director: Kris Hofmann
Exhibition & Graphic design Austria: Polimekanos
Text: Manuela Mitevova
We are very thankful to all the supporters and sponsors this year:
Visiting Fashion Utopias: The International Fashion Showcase
Dates: 19 – 23 February 2016
Opening Hours: 10.00 – 18.00 Daily
Launch Party: 18 February (Only by invitation)
West Wing Galleries
Strand, London WC2R 1LA
Free admission, pre-registration advised. Book here